Peony Beauty
Brand campaign for PEONY Amsterdam based beauty store. Over 4 months I worked idea on a 360° brand campaign. From the first concept to the last social-media post.
The heart of the campaign was a beauty gift: a branded bag packed with 8 top-selling products.
I designed the entire packaging system and oversaw production end-to-end: dielines, paper stocks, printing, quality control.
Once the physical experience was locked, I built out the digital ecosystem: email flows, home page banner, and a full content suite for Instagram and Facebook & Google Ads. I also designed a print brochure and art-directed both the photo shoot and 3D/CGI assets to ensure a seamless visual narrative across every touchpoint.
The heart of the campaign was a beauty gift: a branded bag packed with 8 top-selling products.
I designed the entire packaging system and oversaw production end-to-end: dielines, paper stocks, printing, quality control.
Once the physical experience was locked, I built out the digital ecosystem: email flows, home page banner, and a full content suite for Instagram and Facebook & Google Ads. I also designed a print brochure and art-directed both the photo shoot and 3D/CGI assets to ensure a seamless visual narrative across every touchpoint.
Brand Campaign Idea
services
Packaging, Brochure Design,
Social Media, Email Design, Website
Social Media, Email Design, Website
