helios

The client approached me with a clear vision: SPF deserves more attention. Often treated as an afterthought, bought last-minute at the airport, sun protection lacks the presence and desirability it deserves. Sun protection is skincare, and it should feel just as essential, intentional, and desirable. The challenge was to create a brand that shifts perception—turning SPF into an essential part of daily skincare.

I developed the naming Helios, inspired by the Greek sun god, embodying warmth, strength, and the power of the sun. The visual identity is minimalist yet rich in texture, with sun-kissed hues and refined typography. The packaging is designed to feel like an object of desire—elevating SPF into a luxurious, everyday ritual.​​​​​​​

Skincare Brand, SPF

services

Naming,
Strategy, Identity,
Packaging, Social Media, Website.